Lauren’s website redesign/rebuild project was a lot of fun to work on! She had an existing website but decided she liked my work and so we met and discussed her needs, which were the ability to post videos, the ability to do blog post, along with options for linking to various social media platforms. I recommended we move her away from her existing host onto the managed WordPress hosting company that I use, which has exceptional service, great speed, and is still very reasonably priced. Once we nailed down the particulars, I began work on her site redesign and migration.
Content: Lauren wanted most of the pages from the old site, and, while I was building the new site, she would continue to add content to the existing site as well, so during the build process, occasionally I had to go get some of the new content she put in place there. Most of the new content were blog posts and a few videos.
Design: We discussed her preferences, and, for the most part, we stuck with red, white, blue and black/gray, meant to match her logo and branding. I used a combination of quality photos, and her colors from her logo to make sure that everything was cohesive and properly coordinated. I made sure the site was responsive and code compliant. One of the biggest things she needed on her site was the ability to offer email sign-ups for her blog and other content she would put out in social media. This sign up gave visitors who did so, a freebie that showed them some tricks for virtual meetings. A custom header with a customized menu is at the top of each page, and the footer offers additional links that aren’t found in the header menu. I also created a favicon from her logo for the site. As her business grows, I expect her website will grow to match.
Content Management System Used: WordPress
Theme: Custom designed and developed specifically for this website.