Case Study

Kristensen Designs


I met Lauren Kristensen, the owner of Kristensen Designs Inc – an Instructional Design Company – at the local Washington County Chamber of Commerce. A former news producer, Lauren decided that she wanted to help companies and individuals reach full potential through learning and development. Her mission statement “Because businesses in our community deserve effective, quality performance solutions, Kristensen Designs will be known as the best training in the state within five years.” and I believe it will be!

The company itself offers effective, engaging learning experiences. Drawing on best practices from education, design, psychology, systems theory, and creative writing, Kristensen Designs creates eLearning, face-to-face workshops, job aids, and other performance support solutions. It’s her goal to take your learning and instructional design objectives from vision to reality.

Read on to find out more about the project:


The Logo

Lauren’s logo was very well done, however, because she got it from a free logo creation website, it was very low resolution, which meant it was not useable in larger sizes. I took her logo, and recreated it using Adobe Creative Cloud – specifically Adobe Illustrator – then output it in a bunch of formats for both website use, and for her business use. I was also able to take the graphic without the words and make her favicon for her website.

Note: A favicon is the tiny little icon that shows up in the top of the browser’s tab. Favicons look like this:

Favicon Location

The Website

Lauren’s website redesign/rebuild project was a lot of fun to work on! She had an existing website but decided she liked my work and so we met and discussed her needs, which were the ability to post videos, the ability to do blog post, along with options for linking to various social media platforms. I recommended we move her away from her existing host onto the managed WordPress hosting company that I use, which has exceptional service, great speed, and is still very reasonably priced. Once we nailed down the particulars, I began work on her site redesign and migration.

Content: Lauren wanted most of the pages from the old site, and, while I was building the new site, she would continue to add content to the existing site as well, so during the build process, occasionally I had to go get some of the new content she put in place there. Most of the new content were blog posts and a few videos.

Design: We discussed her preferences, and, for the most part, we stuck with red, white, blue and black/gray, meant to match her logo and branding. I used a combination of quality photos, and her colors from her logo to make sure that everything was cohesive and properly coordinated. I made sure the site was responsive and code compliant. One of the biggest things she needed on her site was the ability to offer email sign-ups for her blog and other content she would put out in social media. This sign up gave visitors who did so, a freebie that showed them some tricks for virtual meetings. A custom header with a customized menu is at the top of each page, and the footer offers additional links that aren’t found in the header menu. I also created a favicon from her logo for the site. As her business grows, I expect her website will grow to match.

Content Management System Used: WordPress

Theme: Custom designed and developed specifically for this website.

Project Photos

Kristensen Designs - Website Design Project

Kristensen Designs – Website Design Project

Kristensen Designs - Logo

Kristensen Designs – Logo