Case Study

Pickled Beet


Angela, a Certified Holistic Nutritionist needed help capturing her vision for her business. After several meetings to discuss her ideas, who her ideal clients were, and where she wants to go with her business, we came up with a name that fit this perfectly (with a P for Pickled) and beautifully (with a B for Beet). Now Angela needed the full process from e design studio. Pickled Beet Healthy Whole Nutrition needed website and graphic design. Read the details below for more information on how – once we picked the name Pickled Beet – everything evolved.


Branding and Logo Design:

The collaborative process of branding tailored her vision for her business. The result was her business name “Pickled Beet,” and her logo, which includes a beet. The three words under her main logo are, “Healthy, Whole, Nutrition”, which capture the core of what her business is all about. Her signature colors are green and maroon (think veggies). We split those into a couple of shades, added orange for a call-to-action color, along with stable soft dark grays. The serifs on the lettering reference the bumps on pickles, but the type is still very clean and readable.

Print Design:

Next came the other printed pieces for her business: business cards, letterhead, envelopes, stickers, covers for her Facebook page, social media icon, handouts for some of her workshops and her “Getting Started” guide, which goes out to all prospective clients. This essential guide helps her qualify her inquirers before they become actual clients, a step that enables her to spend more time on those who are truly interested in what she offers. I’ve since helped her with various advertisements for her classes and services that she can use on social media.

The Website:

The last thing we built for her was the website. The website has all the information needed for her prospective clients to be able to contact her and encourages them to make a decision to use her services. I created a set of five icons for her main services page which embody each particular service she offers. Since the initial build of her website, we’ve done a few updates. We’ve added a section on the home page to showcase other local businesses she supports, and we’ve also added pages to showcase special offers and workshops she’s running. Next, we migrated her to WordPress and, at the same time, gave her site a small facelift with some new templates designed for a few new pages including landing pages, and workshop pages. She just loves the clean, fresh look of the website!

Content Management System Used: WordPress

Theme: Custom designed and developed specifically for this website.

Project Photos

Pickled Beet Nutrition Logo Design

Pickled Beet Logo Design

Pickled Beet Logo - Main version

Pickled Beet Logo – Main version

Pickled Beet Logo - Alternate Version

Pickled Beet Alternate Logo

Pickled Beet Color Palette

Pickled Beet Color Palette

Pickled Beet Business Card Design

Pickled Beet Business Card Design