Case Study

Trouble with Trebles

Overview

Trouble with Trebles is a vocal ensemble that performs all sorts of tunes that will bring a smile to your face and make you want to dance! Their style includes a variety of 1930s and 1940s jazz, fun doo-wop, showstoppers from Broadway musicals, and classic 1950s and 1960s rock. Trouble with Trebles (TWT) is always working on expanding and growing musically. So it stands to reason that occasionally the group decides to update their image. I took on this project in part because I’m in the group, but even moreso because I wanted us to put our best foot forward, both on and off the stage.

Details

Branding and Logo Design:

While TWT has its musical sound all set, we knew that it was time for an image refresh. The music the group performs led me to do a study on design as it relates to music from the early 20th century. I picked five concepts to share with the group, but one immediately stuck out, and that was a diamond-shaped art-deco style, badge logo. The logo is very reminiscent of logos found on posters from the 1930s and 1940s and lends itself to the classic flair of that by-gone era. The group’s signature colors are gold, purple, black, and dark grey.

Print Design:

After the logo was complete, we needed business cards. We decided to go with double-sided glossy cards. Then we decided to create a large sign which we put up near the stage when we perform. I also design posters, flyers, handouts, and programs for various performances and occasions.

The Website:

Initially, I built a very basic one-page website. Then I built a second more expanded website which had performance dates, group information and member biographies, our group history, and photos. A couple of years later, I migrated the website over to WordPress. It now has a news section (which is currently turned off due to the group being on hiatus during the pandemic) as well as a video of us performing a Valentine’s day love song, and links to our various pages on social media. We’ve also added a better booking and contact form process, making it easier for people to reach out to us for information or to book us to perform.

Content Management System Used:  WordPress

Theme:  Custom designed and developed specifically for this website.

Project Photos

Trouble with Trebles - Main Logo Design Image

Trouble with Trebles Main Logo

Trouble with Trebles - color palette image

Trouble with Trebles color palette

Trouble with Trebles - Business Card Design Image

Trouble with Trebles Business Card Design