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Website & Branding Packages for Small Business, Entrepreneurs & Professionals

Website & branding packages designed to

help you get more business.

A website & brand that works starts here.

Let’s build you a website that’s fast and a brand that looks fabulous,
giving you tools you can use to help you bring in more clients.

Here's how we can work together

No matter which website design and branding package you choose, you'll get:

A visually stunning website and branding that embodies your business and resonates with your ideal clients, giving you an arsenal of tools you can use to promote your business.

Build'n Brand Pro

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Perfect for you if you are an established professional, ready to perfect your online presence and brand, and expand your business.

What's included?

Project Planning – 1:1 Intensive: We begin with a meeting to go through the Project Planner, and discuss your website copy. We plan the entire project, tailoring every detail to your needs. This process helps us capture the essence of your business and infuse it into the project for outstanding results.

Custom Branding & Design: I create a unique brand for you, designing everything from your logo to your color scheme. Then, I integrate these elements into your website, ensuring your brand impresses your target audience.

Strategic Copywriting for Websites: I write compelling website copy that speaks to your ideal clients. This tailored content engages your audience, encouraging them to work with you or buy from you, boosting your confidence in your website’s effectiveness.

Strategic Custom Website Design & Build: Your new WordPress website is fully custom, featuring the core four pages plus up to eight additional pages tailored specifically for your business. Designed to optimize engagement with your ideal clients, I integrate up to three external systems and set up lead capture to help you efficiently scale your business.

So how do we work together?

Four Presentation & Revision Sessions: so you can give feedback, and we work on bringing everything together.

30 Day Testing & Quality Assurance Period: so that you can be confident that everything is working properly, and you have support as you start using your new website.

What happens after?

Website Owners Manual, Custom Videos + Ongoing Access to my Video Library: So you can easily make changes to your website and use your new setup, you’ll get a website owners manual and video tutorials both customized just for you as well as ongoing access to my video library .

Premium Branding Package (asset transfer): you’ll receive your logo files, with multiple variations and file formats for both digital and print. plus a style guide which will help you keep everything on point, plus a business card design and one more brand piece – everything designed for you to easily access and use in your business.

Optional WebCare Packages * – I once had a client say “Everyone needs a Tracy” – with one of my WebCare plans, you’ll have just that – and your website will keep running smoothly and stay OFF your to-do list. What could be better than that?

* PLEASE NOTE: WebCare is a separate service and is not included in this package,

How much time will this take?

8-12 weeks

Build'n Brand Plus

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Perfect for you if you’re ready to level up your business by refining your online presence and brand, and you’re done with DIY solutions.

What's included?

Project Planning – Kickoff Call: We start with a meeting to review your completed Project Planner. We also discuss the copy guide to help start the website content writing process. Specific details and questions help us align everything with your business goals, ensuring a smooth project kickoff.

Advanced Branding & Design: Using advanced techniques, I design a professional logo and branding for your business. Everything is seamlessly integrated into your website, ready to impress your ideal clients.

Collaborative Copy for Websites: We work together to write engaging content that effectively promotes your business. This collaborative process ensures your message resonates with your ideal clients, encouraging them to work with you.

Semi-Custom Website Design & Build: Your optimized WordPress website includes the core four pages plus up to four additional pages, tailored to fit your business needs. I design it to appeal to your ideal clients, integrate up to two external systems, and set up lead capture, making it easier for you to grow your business.

So how do we work together?

Two Presentation & Revision Sessions: so you can give feedback, and we work on bringing everything together.

14 Day Testing & Quality Assurance Period: so that you can be confident that everything is working properly, and you have support as you start using your new website.

What happens after?

Website Owners Manual + 1 Year Access to My Video Library: So you can easily make changes to your website and use your new setup, you’ll get a website owners manual, and you’ll get access to my video library for one full year.

Advanced Branding Package (asset transfer): you’ll receive your logo, with multiple variations and file formats. plus your style guide.

Optional WebCare Packages * – I once had a client say “Everyone needs a Tracy” – with one of my WebCare plans, you’ll have just that – and your website will keep running smoothly and stay OFF your to-do list. What could be better than that?

* PLEASE NOTE: WebCare is a separate service and is not included in this package,

How much time will this take?

8-10 weeks

Build'n Brand

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Perfect for you if you are just starting out, and have time to invest in a hands-on approach to crafting your online presence and logo.

What's included?

Project Planning– Kickoff Video: You start by watching the Project Planner and Copy Guide videos, which explain how to complete these essential project documents. After you send the completed documents back to me, I summarize everything via email, address any questions, and we get the project moving.

Core Logo Design: I create a wordmark logo using proven design methods, ensuring it represents your business proudly. This logo, designed to impress your ideal clients, is then added to your website.

Website Copy Guidance: You write your website content and send it to me for review. To ensure it resonates with your target audience, I suggest any needed refinements. Once complete, we add it to your website – all designed to help attract your ideal clients.

Professionally Designed Website: Your WordPress website includes the core four pages, designed using a high-quality template for a great user experience. You choose one integrated system—email opt-in, scheduling, or another service. I add your content and launch your site, ready to attract and engage your ideal clients.

So how do we work together?

One Presentation & Revision Session: so you can give feedback, and we work on bringing everything together.

7 Day Testing & Quality Assurance Period: so that you can be confident that everything is working properly, and you have support as you start using your new website.

What happens after?

Website Owners Manual + 6 Months Access to My Video Library: So you can easily make changes to your website and use your new setup, you’ll get a website owners manual, and you’ll get six months access to my video library.

Core Branding Package (asset transfer): you’ll receive your logo, with multiple variations and file formats. plus your style guide.

Optional WebCare Packages * – I once had a client say “Everyone needs a Tracy” – with one of my WebCare plans, you’ll have just that – and your website will keep running smoothly and stay OFF your to-do list. What could be better than that?

* PLEASE NOTE: WebCare is a separate service and is not included in this package,

How much time will this take?

6-8 weeks

Schedule with me: Here's how it works

Three simple steps to get started.

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The Chat

We start with a cozy, casual call over Zoom to explore your vision for your business, and outline how we can transform those dreams into reality.
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The Plan

If we are a good fit to work together, I’ll send over a project proposal – your first step towards a dazzling online presence designed just for you!
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Let's Go

Love the plan? Confirm your booking and lock in your spot! Then we dive in to make your vision a sparkling success. Let’s do this!

Click the button below to choose the perfect date and time for our call.

picture of Tracy Trathen (wearing a hockey jersey)

Hi! I'm Tracy!

I'm Tracy, and I'm all about empowering fellow entrepreneurs like you to craft websites that truly reflect your vision and propel your success forward!

Navigating the WordPress landscape, I understand that every business faces its unique challenges online. That's where I come in—to untangle those web-related woes and make your digital presence shine.

I specialize in delivering top-notch design and web solutions tailored for small businesses, solopreneurs, and professionals who are ready to leave a lasting impression on their audience.

My heart beats for the underdog—those small ventures seeking a strategic designer who's also a coding whiz (think of me as your digital fairy godmother).

Drawing from over two decades of website development and more than three decades of graphic design experience, my mission is simple: to provide you with crystal-clear guidance and unwavering support in crafting a brand and marketing strategy that sets you apart.