Case Study

Sara K. Yen, P.C., Attorney

Overview

Sara Yen is an attorney with her own practice who has a heart for helping people. Her firm helps folks craft comprehensive Estate Plans, Wills, and Trusts. It’s her goal to help provide peace of mind for families by helping them with their estate planning; she does this for families of many shapes and sizes.

Sara’s business needed a logo, branding, and collateral design. We started with the branding and logo design, moved on to collateral design, and then built her website. Read on to find out more details about the process:

Details

Branding and Logo Design:

Sara’s desire for a clear, semi-modern motif led me to use her initials, “SKY”, done in a clean, straight-lined typeface, but overlaid on a box with three-faceted interior delineations. The box shapes underneath the type illustrate the business (and its owner) as both parts and also as a whole.

Print Design:

The next things we needed were various print design pieces. This included business cards, letterhead and envelopes, client forms, and brochures. When Sara moved her office, she needed me to update the contact information on her business card. This was an opportunity to redesign the front. To make the business card more visually cohesive with the back, I added a slash of blue on the bottom set up at the same angle as the design on the back. Then I rearranged the practice areas and contact details to better fit the design adjustment. She absolutely loves how they turned out!

The Website:

I’ve taken Sara’s website through many different changes over the years, from the days of tables-based layout to moving her into (and out of) a couple of different Content Management systems. It’s had many facelifts. During one update, I designed and built a brand new, fully responsive website from scratch, complete with blogging capabilities so Sara could communicate with her clients and advisors in a simple, clear, straightforward manner. The latest move for yenlaw.com was a migration into WordPress. While that was happening, we gave it a small spruce-up, and I maintain her website on a monthly basis. It’s fun to work with her and remember how the website has evolved through the years.

Content Management System Used:  WordPress

Theme:  Custom designed and developed specifically for this website.

Project Photos

Yenlaw (Sara K. Yen, P.C.) - Logo Design

Yenlaw (Sara K. Yen, P.C.) – Logo Design

Yenlaw Logo Design

Yenlaw Logo Design

Yenlaw Color Palette

Yenlaw Color Palette

Yenlaw Business Card Design

Yenlaw Business Card Design

Yenlaw Logo Sticker Design

Yenlaw Logo Sticker Design