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WebCare Plans: Website Management • Website Maintenance • Website Support

Is your website

protected, optimized,

backed up, & cared for

by experts?

Make a smart investment in your business.

Protect your website from malware and hacks.

Keep it updated to ensure it runs efficently.

Leave the hassle to the experts.

I take on everything for you, so you can focus on your business.

So what's in the plan?

Here’s a snapshot of the key components that make these WebCare Plans invaluable for my clients.

Website Hosting

Hosting is the foundation of your website. Security, performance, optimization, and ease of use all depend on it. I offer premium hosting for all our clients so you don’t have to worry about a thing.

Website Updates

Just like your phone has software updates, your website needs to be updated, too. Out of date plugins and website software are the #1 leading cause of website hacks. Updates often feature security enhancements that prevent sites from being exploited. I take care of these updates for you.

Monitoring & Security

Website monitoring helps you identify your site’s performance problems. I have special tools that monitor your website’s traffic and activity, protect against potential hacks or breaches and keep an eye on “uptime” to ensure your site is up and running fine.

Website Backups

Backing up your website consistently is critical for many reasons. Most importantly, if the site should need to be restored, transferred, or downloaded, I offer external backups and restore points for all clients on these plans.

Website Optimization

Websites need to load fast, perform well. To ensure speed, everything in the website – files, database, and media – need to be optimized. Using our special tools I keep your site optimized and running smoothly along with cleaning up any and all “web gunk.”


Analytics & Reporting

You shouldn’t have to try to determine what’s going on with your site. I take care of that for you with an in-depth report. This report highlights any work I’m doing on your site as well as some analytics overviews. Reports are monthly or quarterly, depending on your care plan.

Priority Support

You get priority support. We’ll set up exclusive details for you to contact e design studio when you need an update, addition, or when you have any questions. I do my best to get back to you within 72 hours during business hours / on business days.

p.s. it’s almost always sooner 😉

Personal Consultations

I’m in your corner! Because I know what’s happening on the “web side” of your business I can offer strategy, new ideas and best practices to implement on your site. We discuss this quarterly, bi-annually, or annually, depending on your plan.

Website Privacy Pages

EVERY website needs to have an up-to-date set of policy pages that help protect your business and your website. I do that for you through my partnership with Termageddon, a fabulous tool that keeps your site legal with auto-updating policies that are generated automatically.

At e design studio, LLC, I'm here to help!

You get complimentary time for ongoing website content updates, additions, or changes:

  • Elite Plans get up to 3 hours each month.
  • Essential Plans get up to 1 hour each month.
  • Express Plans get up to 1 hour each quarter.

Additionally, all care plans get special pricing on certain additional projects (subject to approval).

The risk of NOT having your site properly maintained

Here are just a few of the most common scenarios of unprotected sites:

Website Hack

If your website isn’t maintained and protected, it’s not a question of “if” but “when” a hack will occur.

Poor Performance

If your website isn’t optimized, it will perform and load slower as time goes on, affecting conversions and sales.

No Backups

If your website isn’t consistently backed up, you could completely lose your website’s content and progress when a breach happens.

SEO Implications

If your website isn’t maintained, updated, and optimized, search engines know (Google in particular), and your site ranking will drop. These days sites are ranked if they are digitally “alive.” You need to update the backend software AND content.

Website Legitimacy

If your website has any glaring issues, such as a down SSL Certificate, or notices of an unsecured connection, it affects traffic and brand legitimacy.

It's all on YOU

By not having your website cared for monthly, everything we cover in these plans is on YOU and will cost you in tools, time, and unneeded stress.

The good news is . . . I've got you covered!

You don’t have to go it alone (i.e. don’t maintain your own website).

I offer three ideal plans for your website so that you can rest easy.

You’ll have me in your corner every month, taking care of these complex, confusing, and ever-evolving issues in the digital world that YOU shouldn’t have to focus on.

What are you waiting for?

Choose your plan

* Per year pricing includes one month free!


Some answers to the most frequently asked questions about my WebCare plans.

Do you take on sites that you didn't build?

No. We do not take on websites that we did not build.

Do you offer just maintenance?

No. We only offer this for sites which we built.

Are there any setup fees?

If e design studio, LLC is building your website, there is no setup fee for our WebCare plans as long as you sign up for the plan within a 90 day period from the launch of your site.

If, after 90 days, you’d like to subscribe to one of our WebCare plans, there is a $297 setup fee for any plan level. This fee is required to catch up on all updates and maintenance missed during that 90 days; we must update tools, clean up the database, install maintenance tools and backup the site, among other tasks.

If you’d like to sign up for one of our WebCare plans, and it’s a site we built but it’s been two years or more since we touched the site, there is a $2297 setup fee*, as we need to do a lot of work up front to update the site and get it caught up to proper maintenance standards.

* Please note:  The fee for sites that are two years or beyond from any maintenance is a rough estimate. Depending on our site diagnosis, the fee may be more depending multiple factors and will be determined prior to accepting your site into one of our plans.

Are there cancellation fees?

Nope! These WebCare plans are monthly or annual with a no-risk, no questions asked guarantee. If for any reason you need to pull your website from the WebCare plan, you have complete freedom to do so. Your plan is simply billed out for the month or year for which you signed up as per the Service Agreement. 🙂

Do you offer price breaks for multiple sites?

Absolutely! If you choose to have us host and maintain additional sites under your account, you’ll get a 20% discount (monthly or annual)* for every site you add which will be active for as long as we host and maintain the sites.

*setup fees billed as a separate line item.

What's included in the update time?

Your plan’s update time covers any updates, additions or add-ons to your website content. For example, changing hours, company information, staff or team members, adding new photos, updating services pages, etc.

While we do our best to get updates done within your allotted time, if more time is required, we can do so at our hourly rate, which is discounted for you if you are a WebCare plan subscriber.

Note: The allotted website update time is for work or updates on the existing website and cannot be used for other projects or a step-by-step website revamp. We are happy to do additional work on your website either via our discounted hourly rate or via a discounted and separate fixed project.

Does my plan's update time roll over?

Unfortunately no. The retainer of hourly updates is covered for that time period* but does not rollover or add up for later use.

* Monthly for Elite and Essential Plans, and quarterly for Express plans.

What if I pass on the plan?

Our WebCare plans are not mandatory for clients but because of the importance of security, optimization, updates, backups, support, etc., are highly recommended.

That said, if you choose to forego our WebCare plan, you are welcome to do so at your discretion. You will, in that case, assume complete responsibility for the website updates, security, backups and other services laid out in this plan. At this point, we are released from liability if and when the website is breached, hacked or performs slowly because the lack of proper optimization.

Can I sign up if I originally pass?

You sure can! If, after having initially passed on the plan, you decide to come back to us due to the work involved in order to properly maintain the site or for any other reason, we’ll welcome you with open arms. It’s our goal to make sure your site is cared for and protected.

Please review the FAQ regarding setup fees (above) for additional information about onboarding a site to a WebCare plan after 90 days or more.

What if I require more time than the monthly support allows?

We’ll always try to get your updates done within the allotted time to save you some extra cost but if you have a decent amount of updates that require more hours, prior to doing any of the work, we’ll give you an estimate on any additional cost.

What if I pass on the plan and my site gets hacked?

In this case, you’re welcome to handle it on your own by reaching out to a malware and blacklist removal specialist or similar company. If you’d like to sign up for our plan and have us take care of getting the hack cleaned, we have a site cleaning fee and a setup fee – if this happens, we will reach out with the cost.

Depending on the type of hack/breach and how long the site has been compromised, SEO rankings and blacklisting issues may take weeks or even months to resolve. In some cases, additional work (for additional fees) will be required to recover from these issues and may be very expensive. We will reach out with the costs of any of these services.

Important note: We do not fix website hacks unless the site is subsequently added to one of our WebCare plans and is also a website that has been built by us originally.

What if the site gets hacked or breached while on the plan?

In the extremely unlikely event that a website is breached or hacked in any way while on our WebCare plan, we take full responsibility and will rectify the situation immediately. You will not need to do anything.

No-Risk Guarantee

My plans come with a no-risk, no-questions-asked guarantee.

In the unlikely event that you want to pull your site off the plan, you finish out the the month or year you’ve already paid for, and when your subscription expires, you’ll be provided with all site files and logins.


Contact Tracy for any questions you have or to inquire about setting up a custom plan for an advanced site or multiple websites.

picture of Tracy Trathen (wearing a hockey jersey)

Hi! I'm Tracy!

I'm Tracy, and I'm all about empowering fellow entrepreneurs like you to craft websites that truly reflect your vision and propel your success forward!

Navigating the WordPress landscape, I understand that every business faces its unique challenges online. That's where I come in—to untangle those web-related woes and make your digital presence shine.

I specialize in delivering top-notch design and web solutions tailored for small businesses, solopreneurs, and professionals who are ready to leave a lasting impression on their audience.

My heart beats for the underdog—those small ventures seeking a strategic designer who's also a coding whiz (think of me as your digital fairy godmother).

Drawing from over two decades of website development and more than three decades of graphic design experience, my mission is simple: to provide you with crystal-clear guidance and unwavering support in crafting a brand and marketing strategy that sets you apart.

A website that works starts here.

Let's build you a website that’s fast, looks fabulous, and is a tool you can use to help convert visitors to clients.